U.K. Children’s Footwear Brand Takes Inspiration from 50s and 60s for FW 19/20 Collection
By Errin Taylor Maye
As the “Manolo Blahnik” or “Jimmy Choo” for children, Age of Innocence – London footwear brand for girls ages 0 to 16 years old – launches latest Fall-Winter collection. Inspired by Hans Christian Anderson’s fairy-tale The Snow Queen, the label incorporates chic and playful sparkling shoes and little white fur boots sure to transport adults to favorable childhood memories. With fantasies of the Far North Snow Kingdom, Age of Innocence stays true to the color palette of grey, silver, white, camel, and navy. The brand’s strategic DNA for the Fall / Winter collection designs play up retro feminine style with effortlessly luxe and elegant vibes.
Securing worldwide distribution through retailers and online distributors in Europe, US, Middle East, China and Russia, this global company’s retro design plays up modern chic with a soft touch of nostalgia. Designed in mind for the quintessentially city girl, Age of Innocence’s romantic and strong imagination is a daydreamer’s point of view. Celebrating childhood in a special and sophisticated way, the label’s design approach is exceptional – minimalistic and modest – taking inspiration from 18th and 19th centuries.
Following, Spring-Summer 2020 collection preview of the New Romantics highlights the brand’s true-to-form nature, sticking to the signature retro and feminine style while deriving inspiration from the 50’s and 60’s. With the era’s own bright, colorful and brave designs, Age of Innocence’s artful blend of character and romanticism utilizes playful ruffles, bows, bright colors, nautical stripes in contrast with a modern take on black and white and playful animal prints. Made to delight the eye, designers liven up seasonal staples of red, blue, white, pink and silver into the spring-summer color scheme, while incorporating genuine leather, velvet and canvas.
Each and every new style is created to look sophisticated yet eloquent, trendy yet timeless. The brand’s developers trust these collections have made their own market segment, having filled an empty niche calling for quality and stylish footwear products for children. Designers remained focused on delivering the Age of Innocence brand’s unique aesthetics with just the right balance of design, quality, sustainability and technology. Age of Innocence celebrates childhood in a special and sophisticated way. As for the U.K global brand creators, each collectively believe: shoes can transform any outfit. Here, Age of Innocence is making a statement in a gentle and subtle way.“Our shoes are not about being practical, they are rather an ‘object of desire’, a pair of shoes which will be a part of a little girl’s childhood memory when she already is a grown-up woman. I believe that a little girl should own something beautiful and memorable and be able to tell stories about who she is – with some help from her favorite pair of Age of Innocence shoes.”